I advocate and specialize in scaling PropTech and off-grid housing solutions. By synthesizing my lived-experience with strategic growth background, I guide product from market fit to high-retention growth...ensuring every move aligns with a profit-focused North Star.
Excited about today’s societal paradigm shift, I am often accused of being a highly-versatile “Swiss Army Knife” digital & physical problem solver. I say, bring on the change!
Our dwellings influence our growth, or retraction
A navigator with 25 adventurous years of powerful cohort marketing strategy at the intersection of technological cleverness, creative boldness, and subcultural finesse.
Cunning
Explorer
Will see it
Find it first with a curious, courageous product/market trailblazer.
Artful
Inventor
Sees it
Visualize it on paper, pixels, or prototype with a creative & technical maker.
Seasoned
Sage
Have seen it
Catch opportunities and avoid pitfalls with an experienced, knowledgeable strategist.
My Professional Evolution
Walking-the-walk
Belize, Central America
I built a successful self-sustainable, off-grid house with the philosophy of "air and light" to prevent mold, mildew, gloom and critters deep, wet tropical jungles of Belize.
Authenticity is non-negotiable
Consumers today demand transparency
Branding is a business-level operation that seinternal/external positioning
Then marketing research & execution support it
Market research
is a different discipline than marketing execution
You can’t be everything to everybody.
Or you’ll be nothing and of no real relevance to anyone.
Cult niches are powerful and profitable because they gatekeep greater markets
Having clear polarizers strengthens cults.
Fortune favors the bold
But aggressive, rapid, iterative feedback de-risks, mitigates fear, and guides the boldness.
Be cautious about "bodily inspiration" from gut, heart, ego, feelings, intuition, etc.
Without validation, it’s too risky.
Philosophical Filter
These are basica, but let's make sure we're a match.