the brand craftsman
Technical Knowledge + Creative Powers In Marketing
A Turn-Key Package
Scout’s deep, bright-eyed, eclectic character pushes a strategic approach that taps from the advantages born from decades of technological experience in agency, manufacturer, entrepreneur, consulting and corporate marketing arenas...crossed with unbound imagination. It's a left brain and right brain firing on all cylinders.
Those who leverage this edge for creative marketing assistance not only gain security from teaming with a solutions machine, but reap rewards with an "opportunity artisan" as well.
an eclectic advantage
With hundreds of clients, adventures, and relationships collected in just his professional his body of work; Scout’s diverse bohemian life path has allowed him to playfully procure wisdom, gather talents, and cultivate barrier-free thinking that opens opportunities where others may have overlooked or veered from, thus delivering new angles for his clients, employers, and their audiences.
Currently, his is occupied as Co-founder of the Paths app; jamming his ideas into it. The app is to disrupt the way we build our life histories.
Avril Lavigne Massive Group Vocals
Allowing Event Participants' Voices To Be Part Of A New Song
Innovator
stop not short of excellence
A head-hunted consultant for Harley-Davidson, an honorable veteran, state champ freestyle wrestler, adventure racer, off-grid homesteading expat...Scout is also academically armed with hands-on creative skill sets that arise from a 4.0 university GPA in visual communications. His acute discipline, unyielding drive, and 21-button mouse carried him up to strategic consulting roles that include long-term positioning projects for famous global brands.
Along the way, this anomaly has also boldly founded (or stacked) tech-driven design agencies (and brands) to make noise across the gamut of most every marketing category.
Design and tune for maximum desirability, enjoyment and evangelizing. The product must be positioned to delightfully solve paint points with the greatest compatible market.
Find, expose, connect and delight relevant audiences to the product. Knowing the product, sometimes adjusting it, is as important as knowing the market and adjusting the positioning in it
A left brain packed full of experience, passion and attentiveness to provide the pieces needed for greater creativity. He's been using Adobe products since 1993. He also knows automated marketing solutions, CRMs, CMS, HTML, eCommerce, print methodologies, marketing tactics, events marketing assistance, experiential design concepts and more.
Being a boundless thinker, Scout is king at connecting the relationships between points of knowledge and project objectives in order to expose more, thus greater, creative solutions. Let freedom reign in the right brain.
sets up his people for the win
Whether your a client, employer, coworker, teammate or any other stakeholder...Scout shares his knowledge, motivates and collaborates creative ideas off you so you and the project may thrive.
get a solid character at your service
Scout explores, pushes and seeks to find the best paths. He continues on, past where most yield. His character strives to cultivate talent, will, discipline, imagination, intelligence, courage, competitiveness, power, whimsy, health and relationships to sculpt a character equipped to handle the landscapes his soul must explore...and to fuel his own self respect. This is probably why such a character is attracted to the extreme multi-disciplinary endurance sport of Adventure Racing (shown).
He strives to win your respect by delightfully delivering the ROI needed for your success. Think big.
contact to discuss past & future projects
Anthony Scout Underwood
the brand craftsman
Technical Knowledge + Creative Powers In Marketing
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