After 22+ years of doing this, I have become well-rounded in the marketing space. It's time to conjure all collected wisdom for one mission.
I’m now looking for a position to help a company efficiently generate the sales needed to thrive
I seek one brand to elevate. As your marketing lead, I wish to affordably activate the fundamentals in setting up your promotional machine's foundation. My skills are broad enough to keep the efforts internal for a bit longer before outsourcing, thus saving budget until we predictably know that the marketing spend will turn into profit.
I tune your whole brand-to-sales system to a point where the profits made are clearly attributed to the marketing funds inserted up-front. With such clarity, I will continually pinpoint where we can improve audience ad click-through rates, website sales conversion rates, and additional purchases/advocacy made from existing customers. My skills in creative print design can complement the brand if needed.
When your marketing system's performance consistently reaches a predictable and satisfactory profitability point, we scale your company's marketing spend based on data that shows actual patterns of marketing ROI by orders of magnitude. When we know that $1 returns $5 or more at a specific budget, you can invest in the sales growth at a speed your business can support.
With me, you don't have to fire up a whole agency and all its overhead, contracts, and distractions right out of the gates. Let's get you to a point where that makes sense. Meanwhile, let's explore if specialized resources must be introduced. As your CMO, I'll direct you to success and avoid unnecessary expenditures.
Marketing blindly with poor audience targeting, weak ads, and a non-optimized user experience is financially inefficient or sometimes even wasteful.
Disclaimer: Spending money on marketing is not for every situation. I must note that the process does not work with products that don't resonate with customers or have shallow margins. We can end up in a normal position where you're just paying to give your operation more work yielding no profit. If you believe in your product/market fit, and you can reserve more than 20% of your margin for marketing, then I may be able to help you get to the point where you can fuel a revenue-generating machine. Contact me, let's see.