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      • the brand craftsman

        Technical Knowledge + Creative Powers In Marketing

        A Turn-Key Package

        Scout’s deep, bright-eyed, eclectic character pushes a strategic approach that taps from the advantages born from decades of technological experience in agency, manufacturer, entrepreneur, consulting and corporate marketing arenas...crossed with unbound imagination. It's a left brain and right brain firing on all cylinders.

         

        Those who leverage this edge for creative marketing assistance not only gain security from teaming with a solutions machine, but reap rewards with an "opportunity artisan" as well.

      •  

        gain some guru guidance

         

        The Visuals
        Marketing/Software System Architecture
        Advertising Concept/Creative
        Marketing Tactics, Strategy & Execution
        Brand/Business Positioning
        Events/Experiential  Innovations
      • an eclectic advantage

        With hundreds of clients, adventures, and relationships collected in just his professional his body of work; Scout’s diverse bohemian life path has allowed him to playfully procure wisdom, gather talents, and cultivate barrier-free thinking that opens opportunities where others may have overlooked or veered from, thus delivering new angles for his clients, employers, and their audiences.

         

        Currently, his is occupied as Co-founder of the Paths app; jamming his ideas into it. The app is to disrupt the way we build our life histories.

      • Harley-Davidson Post-Boomer Strategy

        Making H-D More Relevant To The Next Generation

        Ask About It

        Toyota Social Media Publisher

        Localizing The Brand Voice From Corporate, For The Dealers

        Ask About It

        Scion Canadian Rollout

        Comprehensive help with design, events, advertising and more

        Ask About It

        Avril Lavigne Massive Group Vocals

        Allowing Event Participants' Voices To Be Part Of A New Song

        Ask About It

        Google Pride Toronto Float

        Blazing Glory With Thousands Of Balloons For Millions To See

        Ask About It
      • Innovator

        stop not short of excellence

        A head-hunted consultant for Harley-Davidson, an honorable veteran, state champ freestyle wrestler, adventure racer, off-grid homesteading expat...Scout is also academically armed with hands-on creative skill sets that arise from a 4.0 university GPA in visual communications. His acute discipline, unyielding drive, and 21-button mouse carried him up to strategic consulting roles that include long-term positioning projects for famous global brands.

         

        Along the way, this anomaly has also boldly founded (or stacked) tech-driven design agencies (and brands) to make noise across the gamut of most every marketing category.

      • product for market

        Design and tune for maximum desirability, enjoyment and evangelizing. The product must be positioned to delightfully solve paint points with the greatest compatible market.

        market for product

        Find, expose, connect and delight relevant audiences to the product. Knowing the product, sometimes adjusting it, is as important as knowing the market and adjusting the positioning in it

        knowledge from imagination

        A left brain packed full of experience, passion and attentiveness to provide the pieces needed for greater creativity. He's been using Adobe products since 1993. He also knows automated marketing solutions, CRMs, CMS, HTML, eCommerce, print methodologies, marketing tactics, events marketing assistance, experiential design concepts and more.

        imagination from knowledge

        Being a boundless thinker, Scout is king at connecting the relationships between points of knowledge and project objectives in order to expose more, thus greater, creative solutions. Let freedom reign in the right brain.

      • sets up his people for the win

        Whether your a client, employer, coworker, teammate or any other stakeholder...Scout shares his knowledge, motivates and collaborates creative ideas off you so you and the project may thrive.

      • get a solid character at your service

        Scout explores, pushes and seeks to find the best paths. He continues on, past where most yield. His character strives to cultivate talent, will, discipline, imagination, intelligence, courage, competitiveness, power, whimsy, health and relationships to sculpt a character equipped to handle the landscapes his soul must explore...and to fuel his own self respect. This is probably why such a character is attracted to the extreme multi-disciplinary endurance sport of Adventure Racing (shown).

         

        He strives to win your respect by delightfully delivering the ROI needed for your success. Think big.
         

      • contact to discuss past & future projects

        Submit
        Embedded Within Silicon Beach
        Abbot Kinney Blvd
        Venice, CA 90291
        scout@brandcraftsman.com

      Anthony Scout Underwood
      the brand craftsman

      Technical Knowledge + Creative Powers In Marketing

      Contact

      scout-at-brandcraftsman.com

       

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      Venice, CA 90291

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